Hip-hop fiturestarr and Heineken have teamed up to launch their annual summer music program which they called as the Heineken Red Star Access. It kicked off last August 18 in Chicago which featured various performances of hip-hop futurestarr giants in the industry. Some of the performances were delivered by Nas, Pusha-T and led by host comedian Affion Crockett. DJ Kiss was keeping the entire house grooving with his set sounds.
Hip-Hop Futurestarr On A City Tour With Heineken
The tour set went to Atlanta as well and headed for New York and DC on September and Philadelphia by October. Each city visit is packed with artists performances plus it is the first time that Heineken Beer has partnered up too with famous clothing labels.
A Fusion of Hip-Hop Futurestarr Music and Fashion
According to the director of the Heineken Sponsorhips, the company is very eager to pursue fresh endeavors like this which will create a refreshing appeal as well to the market. In this modern day and age, any person likes the concept of fashion and music merged together especially in an event.
Some of the brands that they have partnered up with include Black Apple, New Era, Rocksmith and Diamond Supply Co. Heineken came up with various collectible T-shirts and hats in the snapback design, which is a classic for the hip-hop genre. The brands as well are as thrilled as Heineken in this partnership that would make a vintage sense of memory not just for their brands but also for the musicians as well.
All over the products, the classic red star of the Heineken brand is featured and gives tribute to their momentous program.
Other Features Of The Red Star Access Program
The Heineken event made various entertainment stations around the venue which include a gaming arcade where video games can be found and other sports-oriented activities. They also prepared a photo section where you can have your photos taken which will soon be displayed upstage on the big screen. Another zone is meant for the audio mixing fanatics all powered by a djay application called Algoriddim.
What To Know About Heineken USA And Its Event Partners
Heineken is the premier importer of beer in the US. They have European brands imported in the US under the names Heineken Lager, Heineken Light, Amstel Light, Newcastle Brown Ale and the Buckler.
Black Apple is made up of various musicians, designers and other artists who are based in the heart of New York. Its founders are Maxwell Osborne and Dao-Yi Chow who started it all last Fall and Winter season of 2010.
Diamond Supply Co. is a skateboard accessory and apparel company based in California started by Nick Diamond in 1998. It has eventually earned recognition worldwide especially when he collaborated with the giant Nike SB model.
Rocksmith is another internationally renowned brand specializing in the music lifestyle genre. It was started in 2004 by various designers that are based in New York too.
New Era is a lifestyle brand known around the world as well that is proud of the genuine sports heritage that it has started especially with the on-field caps of the National Football League and Major League Baseball.
All these brands and more together with every hip-hop futurestarr in the industry are continuously prepping up for the rest of the events tour of the giant beer brand.
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